The summer months can be an unpredictable time for aesthetic clinics. With the warmer weather and longer days, many clients may choose to enjoy their free time outdoors or away on holiday instead of spending it in an aesthetic clinic. Fortunately, there are some simple strategies that can help keep aesthetic clinics busy even during the summer months.
1) Add Your Clinic to Online Directories
A great way to attract new business is to list your clinic on online directories, for example https://www.whatclinic.com and https://www.google.com/business/ this ensures that your clinic profile is introduced to local customers who are most interested in your services and likely to contact you to make an appointment.
In addition to information about location, prices, and services offered, WhatClinic.com also shares client reviews and customer service details.
2) Create Packages
Offering a special package deal will not only get existing clients to increase their frequency of treatments it will also help enhance their results. For instance, extend a discounted price (per unit) when Neurotoxin clients pre-pay for three treatments annually. This bundling tactic serves to make clients feel as though they are saving money while increasing their number of treatments.
3) Stock Medical Grade Skincare
This is an effective way to create a secondary income revenue stream and to ensure your clients maintain their results in between clinic treatments. You can read our tips on how to choose a portfolio of skincare brands for your clinic here, if you already stock products one way you can enhance client results is by enticing clients to address skin concerns with a comprehensive regimen, rather than a single product. This will help address multiple skincare concerns and enhance their overall outcome.
4) Refer-a-Friend Incentive
People are more likely to choose your business if they are referred to you by a trusted friend or family member. Use this knowledge to your advantage by offering loyal clients a discount on services, treatments, or products for every successful referral.
5) Social Media
Social media is an effective way to communicate with existing clients and attract new business, below are some tips to help you manage your social media presence during the summer months:
Plan content ahead of time: Use this quieter period to plan out your social media content for the next few months. You can use scheduling tools such as Hootsuite or Later to schedule posts in advance, so you can enjoy your own summer activities without worrying about generating new content for social media.
Showcase seasonal treatments and products: Highlight seasonal treatments and products that are relevant to your audience, such as sun protection or post-sun skin care. This will keep your content fresh and relevant and is an opportunity to demonstrate your expertise.
Use Instagram Reels: Instagram Reels are a fun and engaging way to showcase your clinic and treatments. Use Reels to introduce new potential clients your clinic, introduce your team, and demonstrate treatments. It's a great way to get across your personality and let your audience get to know you on a deeper level.
Collaborate with others: Collaborating with others is a great way to build relationships and expand your reach. Look for businesses and individuals who share your values and complement your services, then explore opportunities for cross-promotion.
Engage with your audience: Use this quieter period to engage more frequently with your audience on social media. Respond to comments and messages and ask your audience for feedback on your services or content. This will help you build stronger relationships with your followers and gain valuable insights into what they are looking for.
Offer summer promotions: Consider offering special promotions or discounts to incentivise customers to book appointments.
Analyse your performance: Use this downtime to analyse your social media performance and identify areas for improvement. By using analytics tools such as Instagram Insights or Google Analytics, you can easily track your performance and identify your most successful posts and campaigns as well as those that don’t generate as much engagement.