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Why Circadian Skincare Is This Season's Biggest Trend

By Marketing Team

As the seasons shift and daylight hours shorten, our bodies adjust — and so does our skin. Recently, searches for “circadian rhythm” have skyrocketed over 5,000% in the UK, reflecting a growing interest in how the body’s internal clock influences skin repair, renewal, and protection. But what does this mean for skincare, and why is it becoming such a hot topic?

Understanding the Skin’s 24-Hour Cycle

Our skin, like the rest of our body, follows a natural 24-hour rhythm. During the day, it is exposed to environmental stressors such as UV radiation, pollution, and free radicals. At night, the skin shifts into repair mode, focusing on cell turnover, collagen production, and barrier restoration. Skincare that aligns with these cycles known as circadian skincare  works with the skin’s biology rather than against it.

Supporting the skin’s natural rhythm helps to:

  • Enhance daytime protection against environmental aggressors
  • Optimise overnight repair and regeneration
  • Maintain barrier function and skin resilience
  • Improve treatment outcomes and prolong results

Circadian Skincare in Practice

This approach isn’t just theoretical it’s practical, too. Formulas are now being designed to deliver targeted benefits at the right time of day:

  • Daytime: Antioxidants, SPF, and barrier-supporting ingredients protect against environmental stressors.

  • Nighttime: Hydrating, repairing, and barrier-strengthening ingredients work to restore and regenerate the skin while you sleep.

Leading the way this season is DermProtect Barrier Defense. This advanced formula helps regulate your skin’s circadian balance, strengthens the barrier, and supports 24-hour repair. It’s designed to complement professional treatments and daily routines, helping patients maintain healthy, resilient skin throughout the day and night.

Why Clinics Should Embrace Circadian Skincare

For aesthetic clinics, circadian skincare is more than a trend it’s an opportunity to educate patients and deliver better outcomes. By recommending products that align with the skin’s natural rhythm, clinics can:

  • Increase patient satisfaction and loyalty
  • Boost product uptake and treatment complementarity
  • Position themselves as leaders in advanced, science-backed skincare

As we move into winter circadian skincare provides a timely, relevant, and scientifically grounded way to help patients protect, repair, and optimise their skin around the clock.